Go with the Flow - Culture Measurement and Change

Your company culture can have a profound effect on your business: organisations with an adaptive culture that has been designed to be aligned with their business objectives routinely outperform their competitors.

The first step is to work out what your culture currently is, define what it needs to be and work towards moving everyone toward the desired culture. Human Factors provides a number of ways to identify and measure both the espoused culture (i.e. the culture that your senior managers promote) and the operational culture that is actually prevalent throughout the employees of your organisation.

All of the techniques are based upon a comprehensive 13 factor model of culture which allows the results to be analysed in sub-groups and compared against other organisations.

Espoused Culture

A series of workshops, questionnaires and structured interviews with senior managers explores the values and attitudes that are viewed as being important for the success of the organisation. Using qualitative and quantitative data, we provide a clear description of the espoused culture to which the results of the operational culture review can be compared.

Operational Culture

The Organisational Culture Questionnaire (OCQ) is an employee survey that explores the processes, values and attitudes prevalent within the organisation today. Employees’ responses are analysed and presented in a comprehensive report, the results of which can be compared against previous results to track changes over time. They can also be benchmarked against other organisations to provide a comparative study. To further augment the OCQ, Human Factors can facilitate focus groups to obtain more specific and detailed feedback from key employees. The qualitative information obtained from such groups is valuable in providing rich observations to enhance the quantitative data from the OCQ.